Ardei - Summer 25

Overview:
Continuing our ongoing partnership with Ardei, we were brought on to conceptualize and design their Spring/Summer cycling apparel line. The collection serves as a bold visual expression of their mission: 'Bold cycling apparel for riders who weren’t made to blend in.'

Challenge:
Ardei's brand ethos calls for dynamic, standout designs that speak to individuality and confidence. For the Spring/Summer line, the objective was to create four distinct designs that push visual boundaries while maintaining functional integrity for cyclists.

Approach:
We began with an in-depth exploration of color palettes, textures, and patterns that resonate with the bold, unapologetic spirit of Ardei. Each design was strategically developed to capture a different facet of the brand’s personality, resulting in five unique jerseys: Tidebreaker, with abstract water-inspired forms; Martini Migration, a whimsical heron on a bike with a martini; Wild Bloom, an Asian-inspired floral and tiger pattern; Load of Luck, featuring a heron flying and, humorously, pooping on a truck; and Boujeecletta, a high-fashion gold and black motif reminiscent of luxury couture. Collaborating closely with photographer Josh Cook, we ensured that the final visual assets effectively conveyed the collection’s essence.

Outcome:
The result is a visually striking collection that stays true to Ardei’s commitment to boldness, each piece telling its own unique story while collectively reinforcing the brand’s signature aesthetic. The campaign, brought to life through Josh Cook’s dynamic photography, successfully positioned the Spring/Summer line as a must-have for cyclists looking to stand out on and off the road.

Scope of Project
Illustration
Apparel
Branding
Concept
Strategy