Block 37 Advertising

These posters will be dis­played in kiosks within the shop­ping area. The con­cept behind the design is to com­mu­ni­cate words which evoke dif­fer­ent actions of cos­tumers who come to visit. The words are vis­i­ble from afar, but as they get closer, we cre­ated dif­fer­ent icons which appear as they move towards the poster. Each icon rep­re­sents a dif­fer­ent item or emo­tion which cos­tumers may pur­chase or feel while inside the mall.

 

Scope of Project
Illustration
Poster
Typography

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