Disciplines: Branding, Photography, Direct-Mail, Packaging, Illustration, Icons, Typography
After 10 years of leading my own design studio, I developed a campaign to express my view of the creative-marketing process as an inspired journey with a purpose. I wanted the effort to communicate both method and invention in achieving a marketing goal.
To convey the campaign’s core concepts (PLAN – EXPLORE – FOCUS – ARRIVE), I designed custom lettering from materials and landscapes I encountered during a trip to California. Original icons and messaging then followed to reinforce the central themes.
The cards each feature original photography and hand-drawn typography. They also serve as both individual pieces for mailing and a complete set for handing out. This campaign drew from the best of what I’ve learned and imagined as a marketer along the way. I hope it continues to excite others as well.
View more photos from the California adventure.