Over the past 6 years, I had the great pleasure of creating a new brand for a Benefit that is near to my heart. The Benefit raises money to send artists and medical staff over to Haiti and the Dominican Republic. To keep the event fresh each year, we develop a new identity which is then carried through the branding campaign for each year. I put together the evolution of this branding to show how the logo/mark changes from year to year.
First two years the Annual benefit was called "Art for Haiti", then it changed to "Art for Health". I love creating a new look for each year to keep things interesting not only for me, but also for the people who come to the show from year to year.
To see more of these identities fully blown out, check out the work section of my portfolio. To look at the organization who put the benefit on each year, visit community-empowerment.org