Client: Community Empowerment
Disciplines: Strategy, Branding & Brand Positioning, Logo Development, Advertising, Marketing Tool Kit, Website Art Direction
Community Empowerment is a non-profit organization which helps send medical teams to 3rd world countries. They approached us with a simple question, "How can we get people to understand what we do?". The answer is a strong new brand with many supporting Marketing pieces to help speak their language.
In the non-profit world, each piece has act as the hero. Otherwise no one will listen or care. We created a meaningful brand which has personality and helps speak that language.