Disciplines: Branding, Photography, Hand Lettering, Poster,Signage, Video
In 2010 I accompanied a group of medical doctors on a trip over to Haiti. It was the first time I ever saw such poverty and heartache in person. When I returned back home, I decided to put on a benefit to raise money so we can send more medical teams over to Haiti and help out students who cannot afford to go on their own. Not only did I get to fully brand and develop the show, but I also got to show my photography which I shot while out there.
I set a goal of $10,000 for this benefit and we raised over $30,000 and have been doing this show every year since. Each time we send different artists with the medical teams to capture what is happening out there. After, we sell the artwork to raise money.
Here is some of the branding I did for the benefit and a few images from the show. We even wrote a song and shot a music video for the first one. All the paper is Neenah Environment and the identity is my wife's handwriting.