An identity for a new clothing brand which is 100% made in the U.S. Not many of those left! When they came to us with this project, we jumped right to it. The logo comes from the idea that no matter what you do in life, be the best that you can be. Like a Ninja. We had the client hand write the brand name and it turned out to be a huge part of the overall branding. Along with the logo, we created a color palette inspired by Japanese nature and typography that is easy to use in print and web campaigns.